Friday 17 April 2009

We The People


Came through this strange advertisement on a visit to SBI bank, ' A Nano For Every Indian' .
Before I start cursing everyone I would like to put forth data from the World Bank , data about we Indians who have become so rich that thay are all eligible and willing enough to buy a car , well supposedly .


Facts:
The World Bank and the Asian Development Bank (ADB) released separate reports that made the denizens of India Inc most indignant. The World Bank report upped its benchmark of extreme poverty by 25 cents from $1 per person a day to $1.25 per person a day. The ADB announced an even higher poverty benchmark of $1.35 per person a day. Media commentaries on these reports provide a glimpse of how outraged some people in Emerging India are about the claims that 42% to 55% of Indians, depending on the benchmark used, live in extreme poverty. (data :2005)

Now the question is who is the target customer for the advertisement ?

We , indians like us , whom we come around in workplaces , pubs, music shops , shopping malls Or the majority of our fellow countrymen , who live in villages or less known places dotted around the map of our country , they the less fortunate ones who live under an income of less than half a dollar per day( World Bank Data).

Stop playing with our minds , I do not and cannot accept the line : 'Nano For Every Indian'.

A bank giving loans to people to buy toys cannot acclaim this fact , do you think I am being critical ? well than its better than being a Big-Mouth Liar.





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